Why I Hate Abercrombie & Fitch
This is as good a reason as any. In fact, the CEO codified the dickishness with an interview a few years ago.
Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don't belong [in our clothes] and they can't belong. Are we exclusionary? Absolutely.
